Reminiscences of a Stock Operator
when the price line of least resistance is established I follow it,
not because I am manipulating that particular stock at that particular
moment but because I am a stock operator at all times.
When my buying does not put the stock up I stop buying and then proceed
to sell it down; and that also is exactly what I would do with that
same stock if I did not happen to be manipulating it. The principal
marketing of the stock, as you know, is done on the way down. _It is
perfectly astonishing how much stock a man can get rid of on a decline._
I repeat that at no time during the manipulation do I forget to be a
stock trader. My problems as a manipulator, after all, are the same
that confront me as an operator. All manipulation comes to an end when
the manipulator cannot make a stock do what he wants it to do. _When
the stock you are manipulating doesn’t act as it should, quit. Don’t
argue with the tape. Do not seek to lure the profit back. Quit while
the quitting is good--and cheap._
_XXI_
I am well aware that all these generalities do not sound especially
impressive. Generalities seldom do. Possibly I may succeed better if I
give a concrete example. I’ll tell you how I marked up the price of a
stock 30 points, and in so doing accumulated only seven thousand shares
and developed a market that would absorb almost any amount of stock.
It was Imperial Steel. The stock had been brought out by reputable
people and it had been fairly well tipped as a property of value. About
30 per cent of the capital stock was placed with the general public
through various Wall Street houses, but there had been no significant
activity in the shares after they were listed. From time to time
somebody would ask about it and one or another insider--members of the
original underwriting syndicate--would say that the company’s earnings
were better than expected and the prospects more than encouraging.
This was true enough and very good as far as it went, but not exactly
thrilling. The speculative appeal was absent, and from the investor’s
point of view the price stability and dividend permanency of the
stock were not yet demonstrated. It was a stock that never behaved
sensationally. It was so gentlemanly that no corroborative rise ever
followed the insiders’ eminently truthful reports. On the other hand,
neither did the price decline.
Imperial Steel remained unhonoured and unsung and untipped, content to
be one of those stocks that don’t go down because nobody sells and that
nobody sells because nobody likes to go short of a stock that is not
well distributed; the seller is too much at the mercy of the loaded-up
inside clique. Similarly, there is no inducement to buy such a stock.
To the investor Imperial Steel therefore remained a speculation. To the
speculator it was a dead one--the kind that makes an investor of you
against your will by the simple expedient of falling into a trance the
moment you go long of it. The chap who is compelled to lug a corpse a
year or two always loses more than the original cost of the deceased;
he is sure to find himself tied up with it when some really good things
come his way.
One day the foremost member of the Imperial Steel syndicate, acting for
himself and associates, came to see me. They wished to create a market
for the stock, of which they controlled the undistributed 70 per cent.
They wanted me to dispose of their holdings at better prices than they
thought they would obtain if they tried to sell in the open market.
They wanted to know on what terms I would undertake the job.
I told him that I would let him know in a few days. Then I looked into
the property. I had experts go over the various departments of the
company--industrial, commercial and financial. They made reports to me
which were unbiased. I wasn’t looking for the good or the bad points,
but for the facts, such as they were.
The reports showed that it was a valuable property. The prospects
justified purchases of the stock at the prevailing market price--if
the investor were willing to wait a little. Under the circumstances
an advance in the price would in reality be the commonest and most
legitimate of all market movements--to wit, the process of discounting
the future. There was therefore no reason that I could see why I should
not conscientiously and confidently undertake the bull manipulation of
Imperial Steel.
I let my man know my mind and he called at my office to talk the deal
over in detail. I told him what my terms were. For my services I asked
no cash, but calls on one hundred thousand shares of the Imperial Steel
stock. The price of the calls ran up from 70 to 100. That may seem like
a big fee to some. But they should consider that the insiders were
certain they themselves could not sell one hundred thousand shares, or
even fifty thousand shares, at 70. There was no market for the stock.
All the talk about wonderful earnings and excellent prospects had not
brought in buyers, not to any great extent. In addition, I could not
get my fee in cash without my clients first making some millions of
dollars. What I stood to make was not an exorbitant selling commission.
It was a fair contingent fee.
Knowing that the stock had real value and that general market
conditions were bullish and therefore favourable for an advance in all
good stocks, I figured that I ought to do pretty well. My clients were
encouraged by the opinions I expressed, agreed to my terms at once, and
the deal began with pleasant feelings all around.
I proceeded to protect myself as thoroughly as I could. The syndicate
owned or controlled about 70 per cent of the outstanding stock. I
had them deposit their 70 per cent under a trust agreement. I didn’t
propose to be used as a dumping ground for the big holders. With the
majority holdings thus securely tied up, I still had 30 per cent of
scattered holdings to consider, but that was a risk I had to take.
Experienced speculators do not expect ever to engage in utterly
riskless ventures. As a matter of fact, it was not much more likely
that all the untrusteed stock would be thrown on the market at one
fell swoop than that all the policyholders of a life-insurance company
would die at the same hour, the same day. There are unprinted actuarial
tables of stock-market risks as well as of human mortality.
Having protected myself from some of the avoidable dangers of a
stock-market deal of that sort, I was ready to begin my campaign. Its
objective was to make my calls valuable. To do this I must put up the
price and develop a market in which I could sell one hundred thousand
shares--the stock in which I held options.
The first thing I did was to find out how much stock was likely to come
on the market on an advance. This was easily done through my brokers,
who had no trouble in ascertaining what stock was for sale at or a
little above the market. I don’t know whether the specialists told them
what orders they had on their books or not. The price was nominally 70,
but I could not have sold one thousand shares at that price. I had no
evidence of even a moderate demand at that figure or even a few points
lower. I had to go by what my brokers found out. But it was enough to
show me how much stock there was for sale and how little was wanted.
As soon as I had a line on these points I quietly took all the stock
that was for sale at 70 and higher. When I say “I” you will understand
that I mean my brokers. The sales were for account of some of the
minority holders because my clients naturally had cancelled whatever
selling orders they might have given out before they tied up their
stock.
I didn’t have to buy very much stock. Moreover, I knew that the right
kind of advance would bring in other buying orders--and, of course,
selling orders also.
I didn’t give bull tips on Imperial Steel to anybody. I didn’t have
to. My job was to seek directly to influence sentiment by the best
possible kind of publicity. I do not say that there should never
be bull propaganda. It is as legitimate and indeed as desirable to
advertise the value of a new stock as to advertise the value of woolens
or shoes or automobiles. Accurate and reliable information should be
given by the public. But what I meant was that the tape did all that
was needed for my purpose. As I said before, the reputable newspapers
always try to print explanations for market movements. It is news.
Their readers demand to know not only what happens in the stock market
but why it happens. Therefore without the manipulator lifting a finger
the financial writers will print all the available information and
gossip, and also analyse the reports of earnings, trade condition and
outlook; in short, whatever may throw light on the advance. Whenever a
newspaperman or an acquaintance asks my opinion of a stock and I have
one I do not hesitate to express it. I do not volunteer advice and
I never give tips, but I have nothing to gain in my operations from
secrecy. At the same time I realise that the best of all tipsters, the
most persuasive of all salesmen, is the tape.
When I had absorbed all the stock that was for sale at 70 and a little
higher I relieved the market of that pressure, and naturally that made
clear for trading purposes the line of least resistance in Imperial
Steel. It was manifestly upward. The moment that fact was perceived
by the observant traders on the floor they logically assumed that
the stock was in for an advance the extent of which they could not
know; but they knew enough to begin buying. Their demand for Imperial
Steel, created exclusively by the obviousness of the stock’s rising
tendency--the tape’s infallible bull tip!--I promptly filled. I sold to
the traders the stock that I had bought from the tired-out holders at
the beginning. Of course this selling was judiciously done; I contented
myself with supplying the demand. I was not forcing my stock on the
market and I did not want too rapid an advance. It wouldn’t have been
good business to sell out the half of my one hundred thousand shares at
that stage of the proceedings. My job was to make a market on which I
might sell my entire line.
But even though I sold only as much as the traders were anxious to buy,
the market was temporarily deprived of my own buying power, which I had
hitherto exerted steadily. In due course the traders’ purchases ceased
and the price stopped rising. As soon as that happened there began the
selling by disappointed bulls or by those traders whose reasons for
buying disappeared the instant the rising tendency was checked. But I
was ready for this selling, and on the way down I bought back the stock
I had sold to the traders a couple of points higher. This buying of
stock I knew was bound to be sold in turn checked the downward course;
and when the price stopped going down the selling orders stopped coming
in.
I then began all over again. I took all the stock that was for sale on
the way up--it wasn’t very much--and the price began to rise a second
time; from a higher starting point than 70. _Don’t_ forget that on the
way down there are many holders who wish to heaven they had sold theirs
but won’t do it three or four points from the top. Such speculators
always vow they will surely sell out if there is a rally. They put in
their orders to sell on the way up, and then they change their minds
with the change in the stock’s price-trend. Of course there is always
profit taking from safe-playing quick runners to whom a profit is
always a profit to be taken.
All I had to do after that was to repeat the process; alternately
buying and selling; but always working higher.
Sometimes, after you have taken all the stock that is for sale, it
pays to rush up the price sharply, to have what might be called little