Reminiscences of a Stock Operator
was over. I had verified my first surmise by tests not alone in Pete
Products but in other stocks as well. I didn’t wait for the bear market
to announce its safe arrival before I started selling. Of course I
didn’t sell a share of Pete Products, though I was short of other
stocks.
The Pete Products pool, as I expected, was hung up with all they held
to begin with and with all they had to take in their futile effort to
hold up the price. In the end they did liquidate; but at much lower
figures than they would have got if Prentiss had let me sell when and
as I wished. It could not be otherwise. But Prentiss still thinks he
was right--or says he does. I understand he says the reason I gave him
the advice I did was that I was short of other stocks and the general
market was going up. It implies, of course, that the break in Pete
Products that would have resulted from selling out the pool’s holdings
at any price would have helped my bear position in other stocks.
That is all tommyrot. I was not bearish because I was short of stocks.
I was bearish because that was the way I sized up the situation, and
I sold stocks short only after I turned bearish. There never is much
money in doing things wrong end to; not in the stock market. My plan
for selling the pool’s stock was based on what the experience of twenty
years told me alone was feasible and therefore wise. Prentiss ought to
have been enough of a trader to see it as plainly as I did. It was too
late to try to do anything else.
I suppose Prentiss shares the delusion of thousands of outsiders who
think a manipulator can do anything. He can’t. The biggest thing Keene
did was his manipulation of U.S. Steel common and preferred in the
spring of 1901. He succeeded not because he was clever and resourceful
and not because he had a syndicate of the richest men in the country
back of him. He succeeded partly because of those reasons but chiefly
because the general market was right and the public’s state of mind was
right.
It isn’t good business for a man to act against the teachings of
experience and against common sense. But the suckers in Wall Street are
not all outsiders. Prentiss’ grievance against me is what I have just
told you. He feels sore because I did my manipulation not as I wanted
to but as he asked me to.
There isn’t anything mysterious or underhanded or crooked about
manipulation designed to sell a stock in bulk provided such
operations are not accompanied by deliberate misrepresentations.
Sound manipulation must be based on sound trading principles. People
lay great stress on old-time practices, such as wash sales. But I
can assure you that the mere mechanics of deception count for very
little. The difference between stock-market manipulation and the
over-the-counter sale of stocks and bonds is in the character of the
clientele rather than in the character of the appeal. J. P. Morgan
& Co. sell an issue of bonds to the public--that is, to investors.
A manipulator disposes of a block of stock to the public--that is,
to speculators. An investor looks for safety, for permanence of the
interest return on the capital he invests. The speculator looks for a
quick profit.
The manipulator necessarily finds his primary market among
speculators--who are willing to run a greater than normal business risk
so long as they have a reasonable chance to get a big return on their
capital. I myself never have believed in blind gambling. I may plunge
or I may buy one hundred shares. But in either case I must have a
reason for what I do.
I distinctly remember how I got into the game of manipulation--that
is, in the marketing of stocks for others. It gives me pleasure to
recall it because it shows so beautifully the professional Wall Street
attitude toward stock-market operations. It happened after I had “come
back”--that is, after my Bethlehem Steel trade in 1915 started me on
the road to financial recovery.
I traded pretty steadily and had very good luck. I have never sought
newspaper publicity, but neither have I gone out of my way to hide
myself. At the same time, you know that professional Wall Street
exaggerates both the successes and the failures of whichever operator
happens to be active; and, of course, the newspapers hear about him
and print rumors. I have been broke so many times, according to
the gossips, or have made so many millions, according to the same
authorities, that my only reaction to such reports is to wonder how and
where they are born. And how they grow! I have had broker friend after
broker friend bring the same story to me, a little changed each time,
improved, more circumstantial.
All this preface is to tell you how I first came to undertake the
manipulation of a stock for someone else. The stories the newspapers
printed of how I had paid back in full the millions I owed did the
trick. My plungings and my winnings were so magnified by the newspapers
that I was talked about in Wall Street. The day was past when an
operator swinging a line of two hundred thousand shares of stock could
dominate the market. But, as you know, the public always desires to
find successors to the old leaders. It was Mr. Keene’s reputation
as a skillful stock operator, a winner of millions on his own hook,
that made promoters and banking houses apply to him for selling large
blocks of securities. In short, his services as manipulator were in
demand because of the stories the Street had heard about his previous
successes as a trader.
But Keene was gone--passed on to that heaven where he once said he
wouldn’t stay a moment unless he found Sysonby there waiting for
him. Two or three other men who made stock-market history for a few
months had relapsed into the obscurity of prolonged inactivity. I
refer particularly to certain of those plunging Westerners who came to
Wall Street in 1901 and after making many millions out of their Steel
holdings remained in Wall Street. They were in reality superpromoters
rather than operators of the Keene type. But they were extremely able,
extremely rich and extremely successful in the securities of the
companies which they and their friends controlled. They were not really
great manipulators, like Keene or Governor Flower. Still, the Street
found in them plenty to gossip about and they certainly had a following
among the professionals and the sportier commission houses. After they
ceased to trade actively the Street found itself without manipulators;
at least, it couldn’t read about them in the newspapers.
You remember the big bull market that began when the Stock Exchange
resumed business in 1915. As the market broadened and the Allies’
purchases in this country mounted into billions we ran into a boom.
As far as manipulation went, it wasn’t necessary for anybody to lift
a finger to create an unlimited market for a war bride. Scores of men
made millions by capitalizing contracts or even promises of contracts.
They became successful promoters, either with the aid of friendly
bankers or by bringing out their companies on the Curb market. The
public bought anything that was adequately touted.
When the bloom wore off the boom, some of these promoters found
themselves in need of help from experts in stock salesmanship. When the
public is hung up with all kinds of securities, some of them purchased
at higher prices, it is not an easy task to dispose of untried stocks.
_After a boom the public is positive that nothing is going up. It
isn’t that buyers become more discriminating, but that the blind buying
is over. It is the state of mind that has changed. Prices don’t even
have to go down to make people pessimistic. It is enough if the market
gets dull and stays dull for a time._
In every boom companies are formed primarily if not exclusively to take
advantage of the public’s appetite for all kinds of stocks. Also there
are belated promotions. The reason why promoters make that mistake
is that being human they are unwilling to see the end of the boom.
Moreover, it is good business to take chances when the possible profit
is big enough. _The top is never in sight when the vision is vitiated
by hope._ The average man sees a stock that nobody wanted at twelve
dollars or fourteen dollars a share suddenly advance to thirty--which
surely is the top--until it rises to fifty. That is absolutely the
end of the rise. Then it goes to sixty; to seventy; to seventy-five.
It then becomes a certainty that this stock, which a few weeks ago
was selling for less than fifteen, can’t go any higher. But it goes
to eighty; and to eighty-five. Whereupon the average man, who never
thinks of values but of prices, and is not governed in his actions by
conditions but by fears, takes the easiest way--he stops thinking that
there must be a limit to the advances. That is why those outsiders who
are wise enough not to buy at the top make up for it by not taking
profits. The big money in booms is always made first by the public--on
paper. And it remains on paper.
_XXII_
One day Jim Barnes, who not only was one of my principal brokers but
an intimate friend as well, called on me. He said he wanted me to do
him a great favour. He never before had talked that way, and so I asked
him to tell me what the favour was, hoping it was something I could do,
for I certainly wished to oblige him. He then told me that his firm was
interested in a certain stock; in fact, they had been the principal
promoters of the company and had placed the greater part of the stock.
Circumstances had arisen that made it imperative for them to market a
rather large block. Jim wanted me to undertake to do the marketing for
him. The stock was Consolidated Stove.
I did not wish to have anything to do with it for various reasons.
But Barnes, to whom I was under some obligations, insisted on the
personal-favour phase of the matter, which alone could overcome my
objections. He was a good fellow, a friend, and his firm, I gathered,
was pretty heavily involved, so in the end I consented to do what I
could.
It has always seemed to me that the most picturesque point of
difference between the war boom and other booms was the part that was
played by a type new in stock-market affairs--the boy banker.
The boom was stupendous and its origins and causes were plainly to
be grasped by all. But at the same time the greatest banks and trust
companies in the country certainly did all they could to help make
millionaires overnight of all sorts and conditions of promoters and
munition makers. It got so that all a man had to do was to say that
he had a friend who was a friend of a member of one of the Allied
commissions and he would be offered all the capital needed to carry out
the contracts he had not yet secured. I used to hear incredible stories
of clerks becoming presidents of companies doing a business of millions
of dollars on money borrowed from trusting trust companies, and of
contracts that left a trail of profits as they passed from man to man.
A flood of gold was pouring into this country from Europe and the banks
had to find ways of impounding it.
The way business was done might have been regarded with misgivings by
the old, but there didn’t seem to be so many of them about. The fashion
for gray-haired presidents of banks was all very well in tranquil
times, but youth was the chief qualification in these strenuous times.
The banks certainly did make enormous profits.
Jim Barnes and his associates, enjoying the friendship and confidence
of the youthful president of the Marshall National Bank, decided to
consolidate three well-known stove companies and sell the stock of the
new company to the public that for months had been buying any old thing
in the way of engraved stock certificates.
One trouble was that the stove business was so prosperous that all