The Art of Public Speaking
J. Berg Esenwein Dale Carnegie
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The Art of Public Speaking
BY
J. BERG ESENWEIN
AUTHOR OF
"HOW TO ATTRACT AND HOLD AN AUDIENCE,"
"WRITING THE SHORT-STORY,"
"WRITING THE PHOTOPLAY," ETC., ETC.,
AND
DALE CARNAGEY
PROFESSOR OF PUBLIC SPEAKING, BALTIMORE SCHOOL OF COMMERCE AND
FINANCE; INSTRUCTOR IN PUBLIC SPEAKING, Y.M.C.A. SCHOOLS, NEW
YORK, BROOKLYN, BALTIMORE, AND PHILADELPHIA, AND THE NEW YORK
CITY CHAPTER, AMERICAN INSTITUTE OF BANKING
THE WRITER'S LIBRARY
EDITED BY J. BERG ESENWEIN
THE HOME CORRESPONDENCE SCHOOL
SPRINGFIELD, MASS.
PUBLISHERS
Copyright 1915
THE HOME CORRESPONDENCE SCHOOL
ALL RIGHTS RESERVED
TO F. ARTHUR METCALF
FELLOW-WORKER AND FRIEND
Table of Contents
Page
THINGS TO THINK OF FIRST--A FOREWORD IX
CHAPTER I--ACQUIRING CONFIDENCE BEFORE AN AUDIENCE 1
CHAPTER II--THE SIN OF MONOTONY 10
CHAPTER III--EFFICIENCY THROUGH EMPHASIS AND SUBORDINATION 16
CHAPTER IV--EFFICIENCY THROUGH CHANGE OF PITCH 27
CHAPTER V--EFFICIENCY THROUGH CHANGE OF PACE 39
CHAPTER VI--PAUSE AND POWER 55
CHAPTER VII--EFFICIENCY THROUGH INFLECTION 69
CHAPTER VIII--CONCENTRATION IN DELIVERY 80
CHAPTER IX--FORCE 87
CHAPTER X--FEELING AND ENTHUSIASM 101
CHAPTER XI--FLUENCY THROUGH PREPARATION 115
CHAPTER XII--THE VOICE 125
CHAPTER XIII--VOICE CHARM 134
CHAPTER XIV--DISTINCTNESS AND PRECISION OF UTTERANCE 146
CHAPTER XV--THE TRUTH ABOUT GESTURE 156
CHAPTER XVI--METHODS OF DELIVERY 171
CHAPTER XVII--THOUGHT AND RESERVE POWER 184
CHAPTER XVIII--SUBJECT AND PREPARATION 199
CHAPTER XIX--INFLUENCING BY EXPOSITION 218
CHAPTER XX--INFLUENCING BY DESCRIPTION 231
CHAPTER XXI--INFLUENCING BY NARRATION 249
CHAPTER XXII--INFLUENCING BY SUGGESTION 262
CHAPTER XXIII--INFLUENCING BY ARGUMENT 280
CHAPTER XXIV--INFLUENCING BY PERSUASION 295
CHAPTER XXV--INFLUENCING THE CROWD 308
CHAPTER XXVI--RIDING THE WINGED HORSE 321
CHAPTER XXVII--GROWING A VOCABULARY 334
CHAPTER XXVIII--MEMORY TRAINING 343
CHAPTER XXIX--RIGHT THINKING AND PERSONALITY 355
CHAPTER XXX--AFTER-DINNER AND OTHER OCCASIONAL SPEAKING 362
CHAPTER XXXI--MAKING CONVERSATION EFFECTIVE 372
APPENDIX A--FIFTY QUESTIONS FOR DEBATE 379
APPENDIX B--THIRTY THEMES FOR SPEECHES, WITH SOURCE-REFERENCES 383
APPENDIX C--SUGGESTIVE SUBJECTS FOR SPEECHES; HINTS FOR TREATMENT 386
APPENDIX D--SPEECHES FOR STUDY AND PRACTISE 394
GENERAL INDEX 506
=Things to Think of First=
A FOREWORD
The efficiency of a book is like that of a man, in one important
respect: its attitude toward its subject is the first source of its
power. A book may be full of good ideas well expressed, but if its
writer views his subject from the wrong angle even his excellent advice
may prove to be ineffective.
This book stands or falls by its authors' attitude toward its subject.
If the best way to teach oneself or others to speak effectively in
public is to fill the mind with rules, and to set up fixed standards for
the interpretation of thought, the utterance of language, the making of
gestures, and all the rest, then this book will be limited in value to
such stray ideas throughout its pages as may prove helpful to the
reader--as an effort to enforce a group of principles it must be
reckoned a failure, because it is then untrue.
It is of some importance, therefore, to those who take up this volume
with open mind that they should see clearly at the out-start what is the
thought that at once underlies and is builded through this structure. In
plain words it is this:
Training in public speaking is not a matter of externals--primarily; it
is not a matter of imitation--fundamentally; it is not a matter of
conformity to standards--at all. Public speaking is public utterance,
public issuance, of the man himself; therefore the first thing both in
time and in importance is that the man should be and think and feel
things that are worthy of being given forth. Unless there be something
of value within, no tricks of training can ever make of the talker
anything more than a machine--albeit a highly perfected machine--for the
delivery of other men's goods. So self-development is fundamental in our
plan.
The second principle lies close to the first: The man must enthrone his
will to rule over his thought, his feelings, and all his physical
powers, so that the outer self may give perfect, unhampered expression
to the inner. It is futile, we assert, to lay down systems of rules for
voice culture, intonation, gesture, and what not, unless these two
principles of having something to say and making the will sovereign have
at least begun to make themselves felt in the life.
The third principle will, we surmise, arouse no dispute: No one can
learn _how_ to speak who does not first speak as best he can. That may
seem like a vicious circle in statement, but it will bear examination.
Many teachers have begun with the _how_. Vain effort! It is an ancient
truism that we learn to do by doing. The first thing for the beginner in
public speaking is to speak--not to study voice and gesture and the
rest. Once he has spoken he can improve himself by self-observation or
according to the criticisms of those who hear.
But how shall he be able to criticise himself? Simply by finding out
three things: What are the qualities which by common consent go to make
up an effective speaker; by what means at least some of these qualities
may be acquired; and what wrong habits of speech in himself work against
his acquiring and using the qualities which he finds to be good.
Experience, then, is not only the best teacher, but the first and the
last. But experience must be a dual thing--the experience of others must
be used to supplement, correct and justify our own experience; in this
way we shall become our own best critics only after we have trained
ourselves in self-knowledge, the knowledge of what other minds think,
and in the ability to judge ourselves by the standards we have come to
believe are right. "If I ought," said Kant, "I can."
An examination of the contents of this volume will show how consistently
these articles of faith have been declared, expounded, and illustrated.
The student is urged to begin to speak at once of what he knows. Then he
is given simple suggestions for self-control, with gradually increasing
emphasis upon the power of the inner man over the outer. Next, the way
to the rich storehouses of material is pointed out. And finally, all the
while he is urged to speak, _speak_, _SPEAK_ as he is applying to his own
methods, in his own _personal_ way, the principles he has gathered from
his own experience and observation and the recorded experiences of
others.
So now at the very first let it be as clear as light that methods are
secondary matters; that the full mind, the warm heart, the dominant will
are primary--and not only primary but paramount; for unless it be a full
being that uses the methods it will be like dressing a wooden image in
the clothes of a man.
J. BERG ESENWEIN.
NARBERTH, PA.,
JANUARY 1, 1915.
THE ART OF PUBLIC SPEAKING
Sense never fails to give them that have it, Words enough to
make them understood. It too often happens in some
conversations, as in Apothecary Shops, that those Pots that are
Empty, or have Things of small Value in them, are as gaudily
Dress'd as those that are full of precious Drugs.
They that soar too high, often fall hard, making a low and level
Dwelling preferable. The tallest Trees are most in the Power of
the Winds, and Ambitious Men of the Blasts of Fortune. Buildings
have need of a good Foundation, that lie so much exposed to the
Weather.
--WILLIAM PENN.
CHAPTER I
ACQUIRING CONFIDENCE BEFORE AN AUDIENCE
There is a strange sensation often experienced in the presence
of an audience. It may proceed from the gaze of the many eyes
that turn upon the speaker, especially if he permits himself to
steadily return that gaze. Most speakers have been conscious of
this in a nameless thrill, a real something, pervading the
atmosphere, tangible, evanescent, indescribable. All writers
have borne testimony to the power of a speaker's eye in
impressing an audience. This influence which we are now
considering is the reverse of that picture--the power _their_
eyes may exert upon him, especially before he begins to speak:
after the inward fires of oratory are fanned into flame the eyes
of the audience lose all terror.
--WILLIAM PITTENGER, _Extempore Speech_.
Students of public speaking continually ask, "How can I overcome
self-consciousness and the fear that paralyzes me before an audience?"
Did you ever notice in looking from a train window that some horses feed
near the track and never even pause to look up at the thundering cars,
while just ahead at the next railroad crossing a farmer's wife will be
nervously trying to quiet her scared horse as the train goes by?
How would you cure a horse that is afraid of cars--graze him in a
back-woods lot where he would never see steam-engines or automobiles, or
drive or pasture him where he would frequently see the machines?
Apply horse-sense to ridding yourself of self-consciousness and fear:
face an audience as frequently as you can, and you will soon stop
shying. You can never attain freedom from stage-fright by reading a
treatise. A book may give you excellent suggestions on how best to
conduct yourself in the water, but sooner or later you must get wet,
perhaps even strangle and be "half scared to death." There are a great
many "wetless" bathing suits worn at the seashore, but no one ever
learns to swim in them. To plunge is the only way.
Practise, _practise_, _PRACTISE_ in speaking before an audience will tend
to remove all fear of audiences, just as practise in swimming will lead
to confidence and facility in the water. You must learn to speak by
speaking.
The Apostle Paul tells us that every man must work out his own
salvation. All we can do here is to offer you suggestions as to how best
to prepare for your plunge. The real plunge no one can take for you. A
doctor may prescribe, but _you_ must take the medicine.
Do not be disheartened if at first you suffer from stage-fright. Dan
Patch was more susceptible to suffering than a superannuated dray horse
would be. It never hurts a fool to appear before an audience, for his
capacity is not a capacity for feeling. A blow that would kill a
civilized man soon heals on a savage. The higher we go in the scale of
life, the greater is the capacity for suffering.
For one reason or another, some master-speakers never entirely overcome
stage-fright, but it will pay you to spare no pains to conquer it.
Daniel Webster failed in his first appearance and had to take his seat
without finishing his speech because he was nervous. Gladstone was often