About this book

The Art of Public Speaking

J. Berg Esenwein Dale Carnegie

you turn to every reference that includes or touches or even suggests "thinking;" and in the dictionary of quotations you do the same. The latter volume you find peculiarly helpful because it suggests several volumes to you that are on your own shelves--you never would have thought to look in them for references on this subject. Even fiction will supply help, but especially books of essays and biography. Be aware of your own resources. To make a general index to your library does away with the necessity for indexing individual volumes that are not already indexed. To begin with, keep a note-book by you; or small cards and paper cuttings in your pocket and on your desk will serve as well. The same note-book that records the impressions of your own experiences and thoughts will be enriched by the ideas of others. To be sure, this note-book habit means labor, but remember that more speeches have been spoiled by half-hearted preparation than by lack of talent. Laziness is an own-brother to Over-confidence, and both are your inveterate enemies, though they pretend to be soothing friends. Conserve your material by indexing every good idea on cards, thus: [HW: _Socialism_ Progress of S., Env. 16 S. a fallacy, 96/210 General article on S., Howells', Dec. 1913 "Socialism and the Franchise," Forbes "Socialism in Ancient Life," Original Ms., Env. 102 ] On the card illustrated above, clippings are indexed by giving the number of the envelope in which they are filed. The envelopes may be of any size desired and kept in any convenient receptacle. On the foregoing example, "Progress of S., Envelope 16," will represent a clipping, filed in Envelope 16, which is, of course, numbered arbitrarily. The fractions refer to books in your library--the numerator being the book-number, the denominator referring to the page. Thus, "S. a fallacy, 96/210," refers to page 210 of volume 96 in your library. By some arbitrary sign--say red ink--you may even index a reference in a public library book. If you preserve your magazines, important articles may be indexed by month and year. An entire volume on a subject may be indicated like the imaginary book by "Forbes." If you clip the articles, it is better to index them according to the envelope system. Your own writings and notes may be filed in envelopes with the clippings or in a separate series. Another good indexing system combines the library index with the "scrap," or clipping, system by making the outside of the envelope serve the same purpose as the card for the indexing of books, magazines, clippings and manuscripts, the latter two classes of material being enclosed in the envelopes that index them, and all filed alphabetically. When your cards accumulate so as to make ready reference difficult under a single alphabet, you may subdivide each letter by subordinate guide cards marked by the vowels, A, E, I, O, U. Thus, "Antiquities" would be filed under _i_ in A, because A begins the word, and the second letter, _n_, comes after the vowel _i_ in the alphabet, but before _o_. In the same manner, "Beecher" would be filed under _e_ in B; and "Hydrogen" would come under _u_ in H. _Outlining the Address_ No one can advise you how to prepare the notes for an address. Some speakers get the best results while walking out and ruminating, jotting down notes as they pause in their walk. Others never put pen to paper until the whole speech has been thought out. The great majority, however, will take notes, classify their notes, write a hasty first draft, and then revise the speech. Try each of these methods and choose the one that is best--_for you_. Do not allow any man to force you to work in _his_ way; but do not neglect to consider his way, for it may be better than your own. For those who make notes and with their aid write out the speech, these suggestions may prove helpful: After having read and thought enough, classify your notes by setting down the big, central thoughts of your material on separate cards or slips of paper. These will stand in the same relation to your subject as chapters do to a book. Then arrange these main ideas or heads in such an order that they will lead effectively to the result you have in mind, so that the speech may rise in argument, in interest, in power, by piling one fact or appeal upon another until the climax--the highest point of influence on your audience--has been reached. Next group all your ideas, facts, anecdotes, and illustrations under the foregoing main heads, each where it naturally belongs. You now have a skeleton or outline of your address that in its polished form might serve either as the brief, or manuscript notes, for the speech or as the guide-outline which you will expand into the written address, if written it is to be. Imagine each of the main ideas in the brief on page 213 as being separate; then picture your mind as sorting them out and placing them in order; finally, conceive of how you would fill in the facts and examples under each head, giving special prominence to those you wish to emphasize and subduing those of less moment. In the end, you have the outline complete. The simplest form of outline--not very suitable for use on the platform, however--is the following: _WHY PROSPERITY IS COMING_ What prosperity means.--The real tests of prosperity.--Its basis in the soil.--American agricultural progress.--New interest in farming.--Enormous value of our agricultural products.--Reciprocal effect on trade.--Foreign countries affected.--Effects of our new internal economy--the regulation of banking and "big business"--on prosperity.--Effects of our revised attitude toward foreign markets, including our merchant marine.--Summary. Obviously, this very simple outline is capable of considerable expansion under each head by the addition of facts, arguments, inferences and examples. Here is an outline arranged with more regard for argument: FOREIGN IMMIGRATION SHOULD BE RESTRICTED[11] I. FACT AS CAUSE: Many immigrants are practically paupers. (Proofs involving statistics or statements of authorities.) II. FACT AS EFFECT: They sooner or later fill our alms-houses and become public charges. (Proofs involving statistics or statements of authorities.) III. FACT AS CAUSE: Some of them are criminals. (Examples of recent cases.) IV. FACT AS EFFECT: They reenforce the criminal classes. (Effects on our civic life.) V. FACT AS CAUSE: Many of them know nothing of the duties of free citizenship. (Examples.) VI.FACT AS EFFECT: Such immigrants recruit the worst element in our politics. (Proofs.) A more highly ordered grouping of topics and subtopics is shown in the following: OURS A CHRISTIAN NATION I. INTRODUCTION: Why the subject is timely. Influences operative against this contention today. II. CHRISTIANITY PRESIDED OVER THE EARLY HISTORY OF AMERICA. 1. First practical discovery by a Christian explorer. Columbus worshiped God on the new soil. 2. The Cavaliers. 3. The French Catholic settlers. 4. The Huguenots. 5. The Puritans. III. THE BIRTH OF OUR NATION WAS UNDER CHRISTIAN AUSPICES. 1. Christian character of Washington. 2. Other Christian patriots. 3. The Church in our Revolutionary struggle. Muhlenberg. IV. OUR LATER HISTORY HAS ONLY EMPHASIZED OUR NATIONAL ATTITUDE. Examples of dealings with foreign nations show Christian magnanimity. Returning the Chinese Indemnity; fostering the Red Cross; attitude toward Belgium. V. OUR GOVERNMENTAL FORMS AND MANY OF OUR LAWS ARE OF A CHRISTIAN TEMPER. 1. The use of the Bible in public ways, oaths, etc. 2. The Bible in our schools. 3. Christian chaplains minister to our law-making bodies, to our army, and to our navy. 4. The Christian Sabbath is officially and generally recognized. 5. The Christian family and the Christian system of morality are at the basis of our laws. VI. THE LIFE OF THE PEOPLE TESTIFIES OF THE POWER OF CHRISTIANITY. Charities, education, etc., have Christian tone. VII. OTHER NATIONS REGARD US AS A CHRISTIAN PEOPLE. VIII. CONCLUSION: The attitude which may reasonably be expected of all good citizens toward questions touching the preservation of our standing as a Christian nation. _Writing and Revision_ After the outline has been perfected comes the time to write the speech, if write it you must. Then, whatever you do, write it at white heat, with not _too_ much thought of anything but the strong, appealing expression of your ideas. The final stage is the paring down, the re-vision--the seeing again, as the word implies--when all the parts of the speech must be impartially scrutinized for clearness, precision, force, effectiveness, suitability, proportion, logical climax; and in all this you must _imagine yourself to be before your audience_, for a speech is not an essay and what will convince and arouse in the one will not prevail in the other. _The Title_ Often last of all will come that which in a sense is first of all--the title, the name by which the speech is known. Sometimes it will be the simple theme of the address, as "The New Americanism," by Henry Watterson; or it may be a bit of symbolism typifying the spirit of the address, as "Acres of Diamonds," by Russell H. Conwell; or it may be a fine phrase taken from the body of the address, as "Pass Prosperity Around," by Albert J. Beveridge. All in all, from whatever motive it be chosen, let the title be fresh, short, suited to the subject, and likely to excite interest. QUESTIONS AND EXERCISES 1. Define (_a_) introduction; (_b_) climax; (_c_) peroration. 2. If a thirty-minute speech would require three hours for specific preparation, would you expect to be able to do equal justice to a speech one-third as long in one-third the time for preparation? Give reasons. 3. Relate briefly any personal experience you may have had in conserving time for reading and thought. 4. In the manner of a reporter or investigator, go out and get first-hand information on some subject of interest to the public. Arrange the results of your research in the form of an outline, or brief. 5. From a private or a public library gather enough authoritative material on one of the following questions to build an outline for a twenty-minute address. Take one definite side of the question, (_a_) "The Housing of the Poor;" (_b_) "The Commission Form of Government for Cities as a Remedy for Political Graft;" (_c_) "The Test of Woman's Suffrage in the West;" (_d_) "Present Trends of Public Taste in Reading;" (_e_) "Municipal Art;" (_f_) "Is the Theatre Becoming more Elevated in Tone?" (_g_) "The Effects of the Magazine on Literature;" (_h_) "Does Modern Life Destroy Ideals?" (_i_) "Is Competition 'the Life of Trade?'" (_j_) "Baseball is too Absorbing to be a Wholesome National Game;" (_k_) "Summer Baseball and Amateur Standing;" (_l_) "Does College Training Unfit a Woman for Domestic Life?" (_m_) "Does Woman's Competition with Man in Business Dull the Spirit of Chivalry?" (_n_) "Are Elective Studies Suited to High School Courses?" (_o_) "Does the Modern College Prepare Men for Preeminent Leadership?" (_p_) "The Y.M.C.A. in Its Relation to the Labor Problem;" (_q_) "Public Speaking as Training in Citizenship." 6. Construct the outline, examining it carefully for interest, convincing character, proportion, and climax of arrangement. NOTE:--This exercise should be repeated until the student shows facility in synthetic arrangement. 7. Deliver the address, if possible before an audience.