The Art of Public Speaking
So this thing that shortens life, and is used as the most cruel of
punishments in our prisons, is the thing that will destroy all the life
and force of a speech. Avoid it as you would shun a deadly dull bore.
The "idle rich" can have half-a-dozen homes, command all the varieties
of foods gathered from the four corners of the earth, and sail for
Africa or Alaska at their pleasure; but the poverty-stricken man must
walk or take a street car--he does not have the choice of yacht, auto,
or special train. He must spend the most of his life in labor and be
content with the staples of the food-market. Monotony is poverty,
whether in speech or in life. Strive to increase the variety of your
speech as the business man labors to augment his wealth.
Bird-songs, forest glens, and mountains are not monotonous--it is the
long rows of brown-stone fronts and the miles of paved streets that are
so terribly same. Nature in her wealth gives us endless variety; man
with his limitations is often monotonous. Get back to nature in your
methods of speech-making.
The power of variety lies in its pleasure-giving quality. The great
truths of the world have often been couched in fascinating stories--"Les
Miserables," for instance. If you wish to teach or influence men, you
must please them, first or last. Strike the same note on the piano over
and over again. This will give you some idea of the displeasing, jarring
effect monotony has on the ear. The dictionary defines "monotonous" as
being synonymous with "wearisome." That is putting it mildly. It is
maddening. The department-store prince does not disgust the public by
playing only the one tune, "Come Buy My Wares!" He gives recitals on a
$125,000 organ, and the pleased people naturally slip into a buying
mood.
_How to Conquer Monotony_
We obviate monotony in dress by replenishing our wardrobes. We avoid
monotony in speech by multiplying our powers of speech. We multiply our
powers of speech by increasing our tools.
The carpenter has special implements with which to construct the several
parts of a building. The organist has certain keys and stops which he
manipulates to produce his harmonies and effects. In like manner the
speaker has certain instruments and tools at his command by which he
builds his argument, plays on the feelings, and guides the beliefs of
his audience. To give you a conception of these instruments, and
practical help in learning to use them, are the purposes of the
immediately following chapters.
Why did not the Children of Israel whirl through the desert in
limousines, and why did not Noah have moving-picture entertainments and
talking machines on the Ark? The laws that enable us to operate an
automobile, produce moving-pictures, or music on the Victrola, would
have worked just as well then as they do today. It was ignorance of law
that for ages deprived humanity of our modern conveniences. Many
speakers still use ox-cart methods in their speech instead of employing
automobile or overland-express methods. They are ignorant of laws that
make for efficiency in speaking. Just to the extent that you regard and
use the laws that we are about to examine and learn how to use will you
have efficiency and force in your speaking; and just to the extent that
you disregard them will your speaking be feeble and ineffective. We
cannot impress too thoroughly upon you the necessity for a real working
mastery of these principles. They are the very foundations of successful
speaking. "Get your principles right," said Napoleon, "and the rest is a
matter of detail."
It is useless to shoe a dead horse, and all the sound principles in
Christendom will never make a live speech out of a dead one. So let it
be understood that public speaking is not a matter of mastering a few
dead rules; the most important law of public speech is the necessity for
truth, force, feeling, and life. Forget all else, but not this.
When you have mastered the mechanics of speech outlined in the next few
chapters you will no longer be troubled with monotony. The complete
knowledge of these principles and the ability to apply them will give
you great variety in your powers of expression. But they cannot be
mastered and applied by thinking or reading about them--you must
practise, _practise_, _PRACTISE_. If no one else will listen to you,
listen to yourself--you must always be your own best critic, and the
severest one of all.
The technical principles that we lay down in the following chapters are
not arbitrary creations of our own. They are all founded on the
practices that good speakers and actors adopt--either naturally and
unconsciously or under instruction--in getting their effects.
It is useless to warn the student that he must be natural. To be natural
may be to be monotonous. The little strawberry up in the arctics with a
few tiny seeds and an acid tang is a natural berry, but it is not to be
compared with the improved variety that we enjoy here. The dwarfed oak
on the rocky hillside is natural, but a poor thing compared with the
beautiful tree found in the rich, moist bottom lands. Be natural--but
improve your natural gifts until you have approached the ideal, for we
must strive after idealized nature, in fruit, tree, and speech.
QUESTIONS AND EXERCISES.
1. What are the causes of monotony?
2. Cite some instances in nature.
3. Cite instances in man's daily life.
4. Describe some of the effects of monotony in both cases.
5. Read aloud some speech without paying particular attention to its
meaning or force.
6. Now repeat it after you have thoroughly assimilated its matter and
spirit. What difference do you notice in its rendition?
7. Why is monotony one of the worst as well as one of the most common
faults of speakers?
CHAPTER III
EFFICIENCY THROUGH EMPHASIS AND SUBORDINATION
In a word, the principle of emphasis...is followed best, not
by remembering particular rules, but by being full of a
particular feeling.
--C.S. BALDWIN, _Writing and Speaking_.
The gun that scatters too much does not bag the birds. The same
principle applies to speech. The speaker that fires his force and
emphasis at random into a sentence will not get results. Not every word
is of special importance--therefore only certain words demand emphasis.
You say Massa_CHU_setts and Minne_AP_olis, you do not emphasize each
syllable alike, but hit the accented syllable with force and hurry over
the unimportant ones. Now why do you not apply this principle in
speaking a sentence? To some extent you do, in ordinary speech; but do
you in public discourse? It is there that monotony caused by lack of
emphasis is so painfully apparent.
So far as emphasis is concerned, you may consider the average sentence
as just one big word, with the important word as the accented syllable.
Note the following:
"Destiny is not a matter of chance. It is a matter of choice."
You might as well say _MASS-A-CHU-SETTS_, emphasizing every syllable
equally, as to lay equal stress on each word in the foregoing sentences.
Speak it aloud and see. Of course you will want to emphasize _destiny_,
for it is the principal idea in your declaration, and you will put some
emphasis on _not_, else your hearers may think you are affirming that
destiny _is_ a matter of chance. By all means you must emphasize
_chance_, for it is one of the two big ideas in the statement.
Another reason why _chance_ takes emphasis is that it is contrasted with
_choice_ in the next sentence. Obviously, the author has contrasted
these ideas purposely, so that they might be more emphatic, and here we
see that contrast is one of the very first devices to gain emphasis.
As a public speaker you can assist this emphasis of contrast with your
voice. If you say, "My horse is not _black_," what color immediately
comes into mind? White, naturally, for that is the opposite of black. If
you wish to bring out the thought that destiny is a matter of choice,
you can do so more effectively by first saying that "_DESTINY_ is _NOT_
a matter of _CHANCE_." Is not the color of the horse impressed upon us
more emphatically when you say, "My horse is _NOT BLACK_. He is _WHITE_"
than it would be by hearing you assert merely that your horse is white?
In the second sentence of the statement there is only one important
word--_choice_. It is the one word that positively defines the quality
of the subject being discussed, and the author of those lines desired to
bring it out emphatically, as he has shown by contrasting it with
another idea. These lines, then, would read like this:
"_DESTINY_ is _NOT_ a matter of _CHANCE_. It is a matter of _CHOICE_."
Now read this over, striking the words in capitals with a great deal of
force.
In almost every sentence there are a few _MOUNTAIN PEAK WORDS_ that
represent the big, important ideas. When you pick up the evening paper
you can tell at a glance which are the important news articles. Thanks
to the editor, he does not tell about a "hold up" in Hong Kong in the
same sized type as he uses to report the death of five firemen in your
home city. Size of type is his device to show emphasis in bold relief.
He brings out sometimes even in red headlines the striking news of the
day.
It would be a boon to speech-making if speakers would conserve the
attention of their audiences in the same way and emphasize only the
words representing the important ideas. The average speaker will deliver
the foregoing line on destiny with about the same amount of emphasis on
each word. Instead of saying, "It is a matter of _CHOICE_," he will
deliver it, "It is a matter of choice," or "_IT IS A MATTER OF
CHOICE_"--both equally bad.
Charles Dana, the famous editor of _The New York Sun_, told one of his
reporters that if he went up the street and saw a dog bite a man, to pay
no attention to it. _The Sun_ could not afford to waste the time and
attention of its readers on such unimportant happenings. "But," said Mr.
Dana, "if you see a man bite a dog, hurry back to the office and write
the story." Of course that is news; that is unusual.
Now the speaker who says "_IT IS A MATTER OF CHOICE_" is putting too
much emphasis upon things that are of no more importance to metropolitan
readers than a dog bite, and when he fails to emphasize "choice" he is
like the reporter who "passes up" the man's biting a dog. The ideal
speaker makes his big words stand out like mountain peaks; his
unimportant words are submerged like stream-beds. His big thoughts stand
like huge oaks; his ideas of no especial value are merely like the grass
around the tree.
From all this we may deduce this important principle: _EMPHASIS_ is a
matter of _CONTRAST_ and _COMPARISON_.
Recently the _New York American_ featured an editorial by Arthur
Brisbane. Note the following, printed in the same type as given here.
=We do not know what the President THOUGHT when he got that message, or
what the elephant thinks when he sees the mouse, but we do know what the
President DID.=
The words _THOUGHT_ and _DID_ immediately catch the reader's attention
because they are different from the others, not especially because they
are larger. If all the rest of the words in this sentence were made ten
times as large as they are, and _DID_ and _THOUGHT_ were kept at their
present size, they would still be emphatic, because different.
Take the following from Robert Chambers' novel, "The Business of Life."
The words _you_, _had_, _would_, are all emphatic, because they have been
made different.
He looked at her in angry astonishment.
"Well, what do _you_ call it if it isn't cowardice--to slink off
and marry a defenseless girl like that!"
"Did you expect me to give you a chance to destroy me and poison